
Neurofeedback Therapy in Scottsdale, AZ
A non-invasive therapeutic approach designed to help you regulate and optimize your brain
What is Neurofeedback Therapy?
Neurofeedback therapy, also known as neurotherapy or EEG biofeedback, is a non-invasive therapeutic approach designed to help individuals regulate and optimize their brain function. It involves real-time monitoring of the brain’s electrical activity, known as electroencephalography (EEG), and providing feedback to the individual in the form of audio or visual cues.
If you are wondering if Neurofeedback is a good fit for you, it offers a non-invasive safe method aimed at aiding individuals in controlling and enhancing their brain activity. This therapy focuses on enabling individuals to manage their brain’s operations themselves, which can result in better cognitive, emotional, and behavioral outcomes.
What does Neurofeedback Training look like at our Center?
During a Neurofeedback session at Arizona Center for Neurofeedback, you sit in one of our two fully equipped Neurofeedback training rooms; Clients come usually 2-3 times a week for about 50 minute sessions. Your job as the client? Sit and relax! Either by watching a movie or show of your choice or by gently closing your eyes and listening to music.
Sensors are attached to the scalp to measure brainwave activity. The information gathered is then processed by our state of the art NewMind amplifiers and software technology which translates it into visual or auditory feedback. This feedback is presented to the individual in real time, allowing them to learn how to modify their brainwave patterns.
Meet Your Neurofeedback Staff
Dr. Lorene Petta, Psy.D., QEEG-DL, BCN, BCB, BCB-HRV, CMPC
Dr. Lorene Petta is the founder and clinical director of the Arizona Center for Neurofeedback, where science, compassion, and real-world results come together to help people reclaim control of their brain—and their life.
With decades of clinical experience and advanced training in Neurofeedback, Biofeedback and performance psychology, Dr. Petta is known for helping adults and children who feel stuck, overwhelmed, or failed by traditional approaches to finally experience meaningful, lasting change.

How Does Neurofeedback Work?
The underlying principle is that by providing individuals with a feedback loop about their brainwave activity and reinforcing their brain in making adjustments, they can learn to optimize brain function and alleviate symptoms associated with various mental health, physical and neurological issues. Here’s a step-by-step overview of how Neurofeedback typically works:
This is very similar to how physical training works to help strengthen the body over multiple exercise sessions!
First, we place small sensors on your scalp to measure the electricity your brain produces. It involves checking your brain’s electrical activity using a tool called electroencephalography (EEG).
Brainwaves, or EEG, are analyzed by the computer software which then presents video and/or sound information to the individual based on the brain’s performance.
The individual trains either in an eyes open or an eyes closed condition, depending on results from the person’s brain map. Feedback is provided in the form of the video picture or sound fading in and out.
Using the video and sound feedback, over multiple sessions, the person learns to control his or her brain states.
Client Testimonials for Neurofeedback Therapy in Scottsdale, AZ
Have Questions About Neurofeedback Training? Schedule a Consultation
Many of our clients first arrive not knowing how Neurofeedback works and may even think it’s too good to be true. We want everyone to understand all the details of Neurofeedback training. That’s why we offer a complimentary consultation with one of our NFB technicians to answer any questions you may have.

